The See-Through Economy is how we describe the fast-paced age of transparency the business world has entered. Since the first smartphone appeared in 2007, consumers have continued to use new technology and social media to impact a company’s brand.
Within an instant, consumers can share both positive and negative experiences with a business, which then influences consumer, investor, and regulator behavior.
So what does the See-Through Economy mean for your business? And how can you adapt to this irreversible trend?
Download this infographic to learn:
- The definition of the See-Through Economy
- How consumers are influenced by social media
- The impact the See-Through Economy can have on your business
- How enterprise risk management can help you adapt