About a third of the conversation was dedicated to LogicManager’s approach to hiring, because, as Sarah quoted from Jim Collin’s Good to Great, “Who you put on the bus is more important than where you’re going.”
LogicManager puts a lot of thought into who they hire. They don’t focus as much on the tactical experience a candidate has, but on the soft skills they bring to the table, or, their strengths and attributes. The way they see it, they can teach someone what SEO is or how to build a report; they can’t teach someone how to work well with others.
The company has rigorously defined the attributes they value, which makes finding “fits” a lot more straightforward, and a lot less risky. They look for people who are innovative, analytical, and collaborative, and they design interview questions that allow these attributes to shine through.
Perhaps most importantly, they try to make the hiring process as objective as possible. As Steven put it, there are a lot of biases about gender and race out there. By objectifying the hiring process, you take an integral step towards discouraging those biases from creeping in. As he said, “Attributes are equally distributed across genders and races,” and this objective approach has enabled LogicManager to naturally build and grow a balanced team over time, where 2/3 of the senior leadership team are female. When you create an attractive culture that all people will fight to be a part of, and then you look for the soft skills that will ensure culture sustainability, employment gaps will decrease.
Anyone who knows Steven knows he’s one for analogies. In regard to culture, he says, “We’re growing a healthy garden that can sustain itself.”
If you missed the event, I hope this article gave you some ideas about how to make your workplace even better. If there is one overarching takeaway from this event, I would say it’s to make culture a priority. This means companies should place as much importance on their culture as they do sales, marketing, or any other kind of goal. Prioritizing culture, as opposed to perks, will result in amazing benefits from company success to employee happiness, which let’s be honest, go hand in hand.